Cookie policy – Bookies Trust

Readers come to Bookies Trust for material on trusted betting in Great Britain, and a few technical tools make the pages work. This policy names the cookies and similar technologies in use, what each does, and how to refuse or change them. A cookie is a small text file stored by a browser on a device; local and session storage entries and counting pixels act in much the same way.

What the law requires

Regulation 6 of the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR) sets the rule. Storing information on a user’s device, or reaching information already there, calls for clear and comprehensive information and the user’s consent, unless the storage is strictly necessary for a service the user has asked for. The consent must meet the UK GDPR standard (Article 4(11) and Article 7): freely given, specific, informed and unambiguous, and as easy to withdraw as to give. If cookies lead to processing of personal data, the UK GDPR and the Data Protection Act 2018 apply as well.

Files that need no choice

A few files are needed for the site to function at all: a session, a balance of load between servers, protection of forms against abuse and a record of the cookie choice. Consent is not asked for them. Session files end when the browser is closed and the saved choice lasts at most twelve months.

Files that wait for consent

Functional files keep settings such as the last comparison table opened. Analytics files count page views and show which articles are read, so the content can be improved. The banner must be accepted before either group is set. Analysis uses shortened IP addresses, and no profile follows behaviour from one site to another.

Embedded content

Videos, maps and other embedded services can set files of their own. The provider’s privacy rules then apply too, and any objection goes to that provider. No advertising cookies for personalised ads are set by Bookies Trust without a clear choice in the banner.

Changing consent

The “Cookie settings” link in the footer reopens the choice at any time. Withdrawal acts for the future and leaves earlier processing lawful. Browsers also allow their users to block and delete cookies; after the necessary files are deleted the banner returns, and some features may briefly stop working.

Complaints

The supervisory authority for data protection in the UK is the Information Commissioner’s Office (ICO), to which a complaint about personal data can be made. The privacy policy of this site describes the processing in detail.

Last updated: 27 October 2026.

Content created by the «Bookies Trust» team